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Exploring how influencers like Tezza Barton and Jacqueline Snyder redefine authenticity and connection in modern marketing. In today’s digital landscape, influence is not measured by follower counts—it is measured by connection. As both a marketing student and a creator of building a handcrafted brand, I have learned that the heart of impactful influencer marketing is…
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One of the most powerful examples of how digital media can meet consumer needs comes from Whirlpool’s #EveryDayCare campaign (Whirlpool, 2016). Instead of focusing on washers and dryers, Whirlpool highlighted the love and effort behind everyday chores. It wasn’t about appliances—it was about people. Meeting Wants and Needs Through Storytelling Whirlpool succeeded by shifting its…
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My mornings begin with coffee, notifications, and the quiet hum of ideas waiting to take form. For me, digital media is more than background noise. It is both a studio and a stage, a place where creativity sparks, connections deepen, and inspiration evolves into design. Where I Spend My Time Instagram and Pinterest are where…
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THE COLLABORATIVE CHAOS 